Usability means how user friendly a website and its functions are. A website with good usability is one that makes it easy for visitors to find the information they are looking for or to perform the actions they desire. Bad usability is anything that causes confusion or problems for the user. For example, large Flash animations served to a visitor with a dial up connection causes poor usability. Easy, intuitive navigation and clear, informative text enhance usability.

Because waiting for a website to load is no different from waiting in line for a delicious slice of pizza. We want that pizza now. And if it takes too long to get that slice, we‘ll walk out the door and find somewhere else to eat. The same applies to surfing online. If a site takes too long to load, we‘re outta there.

You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online, either when they search specifically for your enterprise or for any businesses that provide particular goods and services nearby them.

In search engine optimization, on-page optimization refers to factors that have an effect on your website or webpage listing in natural search results. These factors are controlled by you or by your page's code. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Offsite SEO is web optimization done outside your site or blog. It includes link building and social interaction. The major components are not as plenty as onsite SEO, but they require more time and effort than onsite optimization.

Server information like IP, server location, default language, version, etc.